Rolex GMT Pepsi 126710

The best Rolex watches you can get from an authorised dealer

A trip to your local Goldsmiths, Watches Of Switzerland, or Bucherer can be more profitable than you think. Despite the current market dip, you can still purchase some profitable Rolex's for a quick flip.

Why can you flip Rolex watches?

Rolex has an incredible marketing team that closely controls the demand for its product by limiting the supply and numbers it sells. Authorised dealers also think very carefully before selling watches to customers; some people believe that you won't be able to purchase your desired piece unless you have a large spending history or an excellent relationship. The lack of supply means that these watches can be highly profitable in the secondary market. If you can purchase a popular model at regular retail price, you may be able to make a quick profit when selling it to a watch dealer like ourselves.

How can I get a Rolex from an authorised dealer?

Rolex authorised dealer

Getting watches from authorised dealers can be a full-time job, literally. We have many clients that finesse authorised dealers, buy popular watches and make a profit. Here are a few tips that can help you get a Rolex from the authorised dealer. 

Firstly, you need to sell yourself. Rolex authorised dealers are very careful with whom they sell their watches to as they want to protect their brand image, and they don't want you to flip the watch and contribute to the secondary watch market. Make sure you dress well, behave professionally and prepare for the interview that they will inevitably give you. 

Secondly, sign up for more than one authorised dealer. If you live in a location where ADs are clustered around, like London, why not make a day trip to it and sign up with as many authorised dealers as possible to increase your chances of getting a Rolex watch at retail? Be careful not to register with the same company twice, as this may get you blacklisted.

Finally, don't tell them you intend to sell their watch, as this will be an immediate red flag for them, and they may not even sign you up for the list.

Do I need to spend history to buy a Rolex watch?

There is apparently an unwritten rule for authorised dealers that in order to purchase a hot piece such as a Rolex GMT, you must first purchase a lower-tier watch such as a Rolex Air-King or even a different branded watch. Authorised dealers often do this as it helps to increase sales overall. A spending history will certainly help you obtain bigger and more profitable pieces; however, it isn't necessary to acquire a realistic first watch such as a Rolex Datejust.

How do you prevent taking a loss when flipping a Rolex watch?

If you have managed to get past the waiting listing and have a good relationship with your authorised dealer, the last thing you want to do is risk it. That is why it's important to sell to a trusted company that has high levels of discretion and has your relationship in mind. At LBJ Watches, we go above and beyond to protect our clients' relationships by concealing serial numbers and warranty information. Helping you maintain your relationship is a priority for us, as we believe in building mutually beneficial relationships with all of our clients.

How to flip a Rolex watch

The easiest way to sell a Rolex is to a trusted company such as LBJ Watches London; we can help you maximise profits when flipping Rolex watches as we offer fair market value and instant bank transfer payment. Even better, our central London location is very convenient as it is close to many authorised dealers. We have many clients who pick up their watches and then bring them straight to us for a quick cash out.

Is it difficult to buy a Rolex watch from an authorised dealer? 

The difficulty of acquiring a Rolex watch from an authorised dealer depends on the watch. Popular watches that you can make a large profit on will often have a closed or longer waiting list, whereas unpopular watches that the authorised dealer struggles to sell will most likely have no waiting list, such as yellow gold Sky-Dweller. These undesirable watches often have little to no resale value, and a lot of Rolex watches at the moment, particularly gold and bi-metal, can result in a loss. If you've been offered a Rolex from an authorised dealer and you're not sure if it is worth it, give us a call or message, and we can share our existing knowledge, provide quotes and even buy the watch from you.

Top 3 most profitable Rolex's you can buy.

Here are just three of the most profitable Rolex's you can purchase from an authorised Rolex.

Rolex GMT Pepsi

The Rolex GMT Pepsi is possibly Rolex's most well-known model. Rolex released the first GMT watch in 1954 in a configuration similar to the Pepsi produced today. The model has a well-established history and fan base. The Rolex GMT Pepsi is one of the most in-demand pieces in the collection. If you can purchase a Rolex GMT Pepsi from an authorised dealer at regular retail price, you could be looking at anywhere from £4,000 - £5,000 profit in today's market.

The Rolex Daytona Panda
Rolex Panda Daytona 116500

The new reference Rolex Daytona Panda (126500) is well known for its aesthetically pleasing dial and popularity amongst the watch community. The watch retails for just £13,200 but has a current market value of around £30,000, which means you can easily double your money if you manage to find your way to the top of the waiting list.

Rolex Platinum Daytona
Rolex Platinum Daytona 116509

The Rolex Platinum Daytona is known to be incredibly hard to acquire from an authorised dealer. The watch was released to celebrate the 50th anniversary of Daytona, and 2023 marked its 60th anniversary. To celebrate the 60th, Rolex updated the model with an open case back. The newest model (126506) currently retails for close to £60,000, and models can be seen listed for over £90,000 online. To be able to purchase a platinum Rolex, you must have an extensive and expensive spending history with your authorised dealer, and that's why many people look to the secondary market when purchasing a piece like this.

There are many other Rolex watches that you can make a profit on when purchasing them from an authorised dealer, for example, the blue and green dial Sky-Dweller (336934), the Rolex GMT Batgirl (126710), some of the colourful Oyster Perpetuals and many more Rolex models.

Rolex watches you should avoid 

If you're flipping Rolex watches and planning to make a profit, here are some watches to be cautious of and potentially avoid. 

Gold and Bi-Metal Rolex's 

A lot of gold and bi-metal Rolex's currently trade under the retail value watches like the Sea-Dweller 126603, the Submariner 126613LN, and 126613LB. are definite avoids. Even some bi-metal Datejusts adjustments are worth avoiding.

Do you want to check if the watch is worth buying? Give us a call or message, and we can give you a quote and even buy the Rolex. 

Where can I sell my brand-new Rolex?

If you have a brand new Rolex model, you can sell it at LBJ Watches. We offer same-day quotes, fair market prices, and instant bank transfer payments for second-hand and brand-new watches. At LBJ Watches, we purchase brand-new and unworn Rolex watches all the time. Click here to get a quote for your new Rolex watch.

If you are still trying to get past the waiting list and you are interested in purchasing one of the most popular Rolex watches, get in touch with us and learn how we can help you purchase your dream watch.


1 comment


  • Cw Gold
    How do you find a authorized dealer iii

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