Privacy policy

PRIVACY POLICY: LBJ WATCHES LTD (2026)

SMS & MARKETING DISCLOSURE

By providing your phone number and opting in through our website or showroom forms, you agree to receive automated marketing and informational text messages (SMS) from LBJ Watches Ltd.

  • Opt-In: Subscription to our marketing alerts is strictly voluntary. Checkboxes for SMS consent are not pre-checked; you must proactively opt-in to receive these messages.

  • Opt-Out: You may cancel the SMS service at any time. Simply text STOP to our number to unsubscribe. After you send "STOP," we will send a final confirmation message and cease all SMS communication.

  • Support: For assistance or technical issues, text HELP to our number or contact us at contact@lbjwatches.co.uk.

  • Costs: Standard message and data rates may apply depending on your mobile carrier and plan. Message frequency varies based on new stock arrivals and market updates.

  • Terms: Our full Privacy Policy and Terms of Service are available via the links provided near the phone entry field.

1. OVERVIEW & CONTACT

This Privacy Policy describes how LBJ Watches Ltd (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit our showroom, use www.lbjwatches.co.uk, or engage in the purchase, sale, or sourcing of luxury timepieces.

Contact: contact@lbjwatches.co.uk | 67-68 Hatton Garden, Suite 53, London, EC1N 8JY.

2. DATA WE COLLECT

We collect information directly from you and automatically via your interactions with us.

  • Collector Profile Data: Name, billing address, shipping address, email, and phone number.

  • Identity & Verification (KYC/AML): Government-issued ID, utility bills (proof of address), and, for high-value or remote transactions, biometric "liveness" data (via Sumsub).

  • Transaction Data: Payment information (processed securely), bank details for payouts, and watch serial numbers/provenance.

  • Device Information: Automatically collected via Shopify (IP address, browser version, time zone, and cookies) to optimize your site experience and screen for fraud.

3. HOW WE USE YOUR DATA

  • Contractual Fulfillment: To process orders, arrange secure shipping, and provide invoices/confirmations.

  • Security & Identity Verification: To protect against fraud and satisfy UK Anti-Money Laundering (AML) regulations. We use Sumsub to perform background checks against global sanctions and PEP lists.

  • Bespoke Sourcing: To search our global network for specific timepieces on your behalf.

  • Marketing: To provide priority access to new stock (only with your consent).

4. MESSAGING, WHATSAPP & SMS

We use encrypted messaging (WhatsApp), SMS, and email for real-time service and market updates.

  • Consent: By providing your phone number and opting in via our website or showroom forms, you agree to receive marketing messages or SMS from LBJ Watches Ltd.

  • Opt-in: Our SMS marketing is strictly "opt-in." Checkboxes for marketing consent are not checked by default; you must proactively select them to join our circle.

  • Transparency: We recommend our Sumsub Secure Portal for the transmission of sensitive identity documents.

5. SHARING PERSONAL INFORMATION

We share your data with essential service providers, including:

  • Shopify: To power our online store.

  • Sumsub: For secure identity verification and AML compliance.

  • The Watch Register: To verify asset provenance.

  • Logistics Partners: (e.g., Ferrari, Malca-Amit, DHL) for secure delivery.

  • Lenders: If you apply for financing through our third-party partners.

6. LAWFUL BASIS & YOUR RIGHTS

Pursuant to UK GDPR, we process data based on Consent, Contract Performance, and Legal Obligation (specifically AML and HMRC records).

  • Your Rights: You have the right to access, correct, or request the erasure of your data.

  • Retention: We retain transaction and identity records for 7 years to satisfy HMRC and AML requirements.

  • Opt-Out: You may opt-out of marketing at any time via the "unsubscribe" link or by contacting us directly.

7. COOKIES & TRACKING

We use functional, analytical, and tracking cookies to improve your experience. [See full Shopify Cookie List for technical details]. You can manage cookie settings via your browser.

8. COMPLAINTS

If you are unsatisfied with our response to a data query, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.