Rolex Datejust


      The Rolex Datejust was first introduced in 1945 to celebrate Rolex's 40th anniversary. It was the first watch to feature a perpetual movement and a date feature, which is quite impressive for 1945. The first Datejust was exclusively crafted of yellow gold, featured a standard 36mm case size and was the first watch fitted with a 5-link jubilee bracelet.

      The first Datejust was fitted with the jubilee bracelet and a fluted bezel, a design still being sold today by Rolex. Over the years Rolex has continued to innovate and they now offer the Datejust in a variety of sizes as well as offering it with a range of different features including dials, bracelets and bezels. Click here to read our Datejust blog.

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      Just purchased my first Rolex through LBJ watches. They were very helpful and knowledgable and offered a great service throughout the process

      I’ll definitely use them again and highly recommend.


      After speaking to Luke I decided to purchase my timepiece from him as he filled me with great confidence and seemed very knowledgable and professional. I visited the office and was looked after by Harrison, who was also very knowledgeable and made the purchase a pleasurable experience.


      Luke and Harrison were no nonsense and excellent to buy a watch from - straight forward, reliable, quick to respond and provided excellent service. I will certainly buy from them again in the future.


      Fantastic service!
      What a great level of customer service, the personal attention and customer focus is fantastic you will not find a better company to deal with, So smooth to deal with.
      Thank you so much.


      Luke and the team provide an excellent service. Their location and watch studio is welcoming and very secure. I continue to get great advice from Luke, and he consistently provides me with a great deal and price. Keep up the great work. Thank you.