The Rolex Day-Date!
This blog covers the features, the history of how it got its nickname, and the market and retail value of a Rolex Day-Date.
The History of the Rolex Day-Date
The Rolex Day-Date is also known as the "President" and can be seen as Rolex's flagship model, worn by many current and former presidents as it is exclusive to precious metals hence the nickname stated above. Presidents Ford, Nixon, Trump, and Reagan.
This sought-after model is a historical and innovative Rolex piece. Introduced in 1956, the Day-Date was the first wristwatch chronometer to display the Date and the Day of the week spelt out whole on the dial.
Since the release of the Day-Date in 1956, the model has benefited from a few subtle design changes and today, Rolex offers the model in 36mm and 40mm case sizes. The Day-Date 40 is the redesigned and fine-tuned model of the Day-Date 41, the previous version known to be too significant and disproportionate.
Features of a Rolex Day-Date
The Day-Date features a personal calendar. It was the first chronograph to have the Date and display the Day of the week. The Day-Date only comes in Rolex's precious metals Platinum, Everose gold, White gold and yellow gold. This model comes in only one bracelet option, the presidential; however, this can also come diamond set.
The Rolex Day-Date comes standard with a fluted bezel, known for not showing wear. Or there is the option to get a diamond set bezel. The fluted bezel was introduced in 1926 on the first Oyster to make the watch's case waterproof. The fluted bezel is a distinctive Rolex feature found on five models. The Day-Date, Date just, Cellini, sky dweller and the Date.
The dial is the face of the watch and arguably the most important feature. It can completely change the look and style of a watch.
The Rolex Day-Date 40 and 36 have many different dials to choose from. We have composed a table for simple viewing.
Ice blue, Silver, White, Blue ombré set with diamonds, Ice blue set with diamonds, White mother-of-pearl set with diamonds, pink opal set with diamonds and multi-coloured Diamond-paved.
Bright black, slate, bright blue, ice blue, olive green, white, bright black set with diamonds, ice blue with set diamonds, silver set with diamonds, a meteorite with set diamonds and paved diamonds with sapphires.
White, Slate set with diamonds, brown ombré set with diamonds, rosé-colour, White mother-of-pearl set with diamonds, Eisenkiesel set with diamonds and multi-coloured Diamond-paved.
Chocolate, olive green, SunDust, White, Eisenkiesel set with diamonds, chocolate with set diamonds, sunset with set diamonds and diamonds paved.
White, Blue ombré set with diamonds, White mother-of-pearl set with diamonds, pink opal set with diamonds and multi-coloured Diamond-paved.
Bright black, slate, bright blue, olive green, white, bright black with set diamonds, silver with set diamonds, meteorite with set diamonds and paved diamonds with sapphires.
Champagne-colour, white, dark grey set with diamonds, Green ombré set with diamonds, Champagne-colour set with diamonds, White mother-of-pearl set with diamonds, Turquoise and multi-coloured Diamond-paved.
Green, Champagne-colour, silver, white, bright black with set diamonds, onyx set with diamonds, Champagne-colour set with diamonds and Diamond-paved.
Rolex Day-Date Movement
Both Day-Date models feature a 3255 Calibre self-winding movement. The 3255 movements are entirely manufactured and developed by Rolex themselves. Not only does this movement offer a 2-second precision after casing, but it also has 31 jewels and an impressive 70-hour power reserve.
The olive-coloured dial on this Day-Date is sought after and springs into life when hit by Daylight. It looks stunning next to the presidential rose gold bracelet. The olive dial was released in 2016 to mark the 50th anniversary of the Day-Date model and is sure to be collectable in the future.
A chocolate dial pairs perfectly with the Everose gold bracelet. This is a popular Day-Date 40 because of its simple and smooth look.
How much does a Rolex Day-Date cost?
Given the materials that the Day-Date is made of and the option for diamond dials and bracelets. The Rolex Day-Date 40 Olive mentioned above fetches around £45,000 for 2021 unworn in today's market. However, it retails for £35,000. This is because of the demand for Rolex watches, and that they aren't many available.
The price range for a Day-Date 40 is £31,000-£260,000 on Chrono24. Whereas the for the Day-Date 36 ranges from £6000 to £260,000. Do keep in mind that Day-Date 36 has been out significantly longer than the Day-Date 40.
The Day-Date has such a significant price range because of the rarity of specific models and the materials used to make them. For example, a platinum Day-Date 40 with a diamond bezel and full diamond-paved dial is going to cost (RRP) over double the amount of a white gold Day-Date 40 with a plain white dial. This price difference can be amplified in the secondary market due to multiple factors.
Buy, sell or trade a Rolex Day-Date
We always keep a Rolex Day-Date at our Hatton Garden location, and we can source most Luxury watches and Rolex Day-Date models within 48 hours. LBJ Watches makes it easy to buy your new Day-Date watch or sell your Rolex Day-Date. If you want to sell your Day-Date, we offer instant payment at our boutique in Hatton Garden. We have an excellent network for all Watches in London.
What is your favourite Day-Date, and why?
Let us know in the comments.